Since the start of the 2024 presidential election cycle, the Lincoln Democracy Institute has tracked nearly 3,000 voters across the key battleground states of Arizona, Michigan, Pennsylvania, and Wisconsin, capturing over 50 independent data points beyond demographics, including cognitive skills, personality traits, decision-making styles, partisanship, and vote motivation.
This research explores the psychological and informational drivers of voter behavior, examining how micro-behaviors shape political choices, the role of ideology, and inclinations toward extremism and authoritarianism. We also assess how direct and indirect information influence political narratives and engagement.
This presentation highlights the intersection of Americans’ fears, personality traits, and demographics, as well as the historical events shaping their outlook on the future.